True story here: A church wasn't getting the response they wanted to get people to attend the various events of the church including small groups.

Their response: Instead of asking folks why they weren't coming, or doing an informal survey to see what they were or were not communicating with current materials, someone made the suggestion that the church start a new video newscast during the church service. The thinking was something like  "this is what will appeal to people today."

Two interns from the local Bible college were the newscasters, and with a team and a bit of time and effort, produced a highly entertaining video. Announcements were made for more folks to join the news team and to help with the production; mention was made of upcoming events of the week and the congregation encouraged sign up for small groups. The congregation loved the videos for the two weeks they were produced. They were filled with chatty banter, silly jokes, and tasteful humor.

Did that increase attendance at church events and especially in small groups?

Sadly, no. There was no increased attendance in small groups. [Read more...]