Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission.

Social media advice from Proverbs

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Social boom book cover
This isn't a specifically "Christian" book, but church communications will find much useful advice in it on how to use social media.

QUOTE:

Those who work their land will have abundant food,
but those who chase fantasies have no sense.
Proverbs 12:11, NIV

COMMENTARY:

As I read this verse in my morning devotionals, I thought about my current ministry strategy in social media, especially in Facebook and Twitter. I've tried to be more consistent in these communication methods because I finally have a motivation for it that makes sense to me, here's how that came about:

In many ways I am a very private person and the public sharing about daily activities done by many in these communication channels, especially on Twitter (Facebook is more social and chatty, fine for personal family and friend interaction, that's understandable), did not appeal to me. I do not really care when a person that I follow for his or her ministry advice gets an ice cream cone or has problems with air travel. We all eat and move from place to place--not exactly news flash events. In addition, having to wade through them to find useful information is, it seems to me, a waste of time.

Facebook is more social and chatty, fine for personal family and friend interaction, that's understandable. On Facebook also, you can separate personal, family updates from ministry or professional ones.

I prefer Twitter and Facebook when I can read them as more of a news feed--a running commentary of  useful updates and information coming from a person, business, or ministry rather than as an online diary.

What changed how I now use social media

The above opinions were floating unfocused in my head until I read a little book, Social Boom by Jeffery Gitomer. It is not a Christian book, but a book on sales and marketing, but it totally changed and inspired me for how I use social media. [Read more...]