Ed. Note: Although I am always encouraged and motivated by the articles Gayle shares with us, this one is especially appropriate for the vision and ministry of Effective Church Communications. My goal is to equip you to share the Words of Eternal Life and as Gayle shows to do that best is not so much about what tools you have, but about YOU, your training, insight and use of the skills you bring to the church. Read on and be encouraged that the time you spend learning will give you a mastery far beyond your expectations!

Just how important is Know-how?

“Whatever you do, do your work heartily, as for the Lord…” —Colossians 3:23

When it comes to getting the job done, it’s all about knowing what to do with what you have. The church with the most equipment does not necessarily produce the best looking publications. The one with the priciest management software does not automatically have the accurate and usable records. Nor does having an elaborate phone system guarantee the church’s calls will be handled properly. [Read more...]