This publication was done in the early days of desktop publishing, but don't let the outdated look distract you from some great content and a wonderful communication lesson.

What makes this so great came to my attention by accident. I was helping this group evaluate the content of the newsletter and we did a survey asking people what their favorite sections were. The newsletter had columns by very good writers and well-done ministry updates.

To everyone's surprise, the #1 favorite of everyone was not any of the great inspirational writing or the great updates, but the nameplate. Download the PDF and you'll see why—each month the staff gave a brief note about themselves—sometimes revealing some quite interesting information.

A take-away lesson: don't be afraid to make your communications in print and online human. Be who you are.

You don't have to do lengthy, tell-all blogs to allow your readers to get to know you. You can have tiny updates each month on Facebook or Twitter or short blog entries asking questions like this masthead does and bit-by-bit you will form relationships. As this newsletter shows, little phrases can convey big insights.