Father’s Day is a great time to focus on and do PR to grow a Men’s Ministry. Growing a Men’s Ministry is one of the most challenging tasks for church communicators, but it can be done and Father's Day is a great time to work on it. Below is advice that goes through the true story of what an otherwise large and successful church tried and didn't work and what they needed to do to make a Men's Ministry launch successful.

The following excerpt is from my book, Ministry Marketing Made Easy.

Real life story about the limitations of prayers and good intentions

True story here: a church, in a town which shall remain unnamed, was experiencing great numerical growth. It had grown from 600 to over 1800 in attendance in three years. The Sunday service was spectacular, with seeker-sensitive music, drama, and powerful need-centered preaching. Individuals were making decisions to become a Christian every week and the church was growing in numbers. They were doing many things right. Though grateful for the growth, the church staff was concerned because the growth was primarily in the Sunday morning service.

The leadership realized that people also needed to grow in Christian maturity as well as their primarily passive involvement in the Sunday service. The staff decided to address this issue by beginning a men’s ministry, where they could intentionally work to develop the men into mature disciples. They decided that the kick-off event for the men’s ministry would an evening when they would start a new men’s Bible study group. They felt that getting the men of the church into an in-depth Bible study was an important foundation for discipleship. So far, so good. Now, how to get them there?

The staff prayed about the kick-off event. They advertised it for four weeks in the bulletin and newsletter, on PowerPoint and through lively announcements from the pulpit every Sunday. After all their promotion and prayer, the staff expected at least 100-200 men to show up. The night came for the event. The twelve men from the church staff and the planning leaders enthusiastically set-up tables and chairs for 200, expecting a great response. Three men came. What went wrong? The staff did all the right things, spiritually. They followed a biblically sound ministry model, they planned and prayed, and then they prayed some more. They held more meetings and prayed more. They advertised the way they advertised other events in the church, but admittedly the church was doing little else other than Sunday morning. [Read more...]