Author’s Preface—the North Star of this book
There are many fine websites and resources today for church communicators and churches benefit greatly from these varied resources. In this mix, it might be helpful to clarify the North Star of Effective Church Communications, the ministry behind his book, and the foundational goal of it which is:
How to create communications that will help your church fully fulfill the Great Commission.
This is the one goal around which everything we do revolves. The time-lapse image above of how all the stars revolve around the North Star instead of every star going in a different direction illustrates what we are trying to do. We want to help churches chose a North Star and intentionally revolve all their communications around it.
Our North Star was chosen in obedience to the Great Commission Jesus gave us in Matt: 28:18-20 when he said:
“All authority in heaven and on earth has been given to me. Therefore, go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”
Fully fulfilling the Great Commission means that in addition to helping people come to know Jesus as Savior, your church helps believers become mature disciples of Jesus. Anything less is incomplete obedience. [Read more...]