Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission.

Foundation of The Five Steps: Disciple-making

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The importance of discipleship for church growthWe all know we should obey Great Commission and that the Great Commission commands we make disciples, but beyond the personal  spiritual significance of that command, it’s easy to forget the practical power of disciple-making in church growth. Building disciples isn’t only what we are supposed to be doing, it’s how to grow people and churches.

Discipleship ministry at first appears to take excessive time to develop a few people when aggressive outreach marketing seems to reach many more people much faster. But first appearances can be deceiving as this article will show you.

It’s important to read this article before getting into the practical nuts and bolts of creating church communications. The purpose of The Five Steps is to fully fulfill the Great Commission and that means to make disciples. If discipleship is your goal, if fully fulfilling the Great Commission is the measure of success in your church communication process, you will approach your communication ministry much differently than if success is measured by how many people you get in the door on Sunday or how impressed visitors are with your website.

Why discipleship is essential for the church to survive —and why your communications are essential to develop disciples

Today we have aggressive atheists who are the darlings of the popular press. When men like Christopher Hitchens and Sam Harris slander and malign the Christian faith in a way that is not only false, but nasty and vicious, their mockery is quoted and promoted without question throughout the internet and across the globe.

Church leaders who are exposed to public scandal are reported in the in press and individuals Christians don’t fare much better. Studies frequently show Christians behave no differently than non-Christians in morality and that many people who call themselves Christian have little or no understanding of what the Bible says and how it teaches them to act (which is probably why their behavior is no different than that of their unbelieving friends).

I could bore you with reams of studies and statistics, but you know in the quietness of the your heart and the turmoil of your mind that the Christian church is losing ground, so let’s skip the statistics and get to solutions. [Read more...]

The One Goal of Effective Church Communications

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5 Steps of Effective Church ComThere is one goal and one foundational purpose in all we do in church communications and that is to make disciples.

Then Jesus came to them and said, "All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age." Matt: 28:18

These verses are our marching orders, what we are supposed to be about as representatives of Jesus here on earth-that seems obvious. The actions required by these verses also seems obvious-go, baptize, teach-with the end result of making disciples.

Why discipleship is essential for the church to survive—and why your communications are essential to develop disciples

What is  painfully obvious in America today (and most of North America) is that as a whole, we aren't doing a very good job [Read more...]

Church Communication tools to help people grow to Christian Maturity, a key goal for the New Year

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We need to do more in our church communications than reach out to people to get them to church the first time. You probably had lots of people visit for the first time during the holidays, but you don't want them to come week after week and leave with only nice feelings about the Christian faith.

We need to give them enough information to make an informed decision about the Christian faith and after they become a Christian we need to keep helping them learn about the faith until they grow to mature disciples.

People grow in the Christian faith by learning about God and His guidelines for living as they are taught in the Bible. To grow your people you need to get them into the Bible and to get the Bible into them. Below are some simple communication tools that can help do that.

Bible reading plans

Everything is easier with a plan. Give your people a plan to read through the Bible in a year. To make it more manageable and enjoyable print up the schedule a month or quarter at a time and turn it into an attractive bookmark that people can keep in their Bible and check off for each day they do their reading. You could also provide a link to a read-through-the-Bible –in-a year program on the web.

There are many free Bible downloads or podcasts on the web for people who might prefer to listen rather than read their Bibles. Don’t think for a minute that listening to the Bible is inferior to reading it. For most of human history, the majority of believers have not had their own Bibles to read—join the saints of the past and listen to the Word of God.

This year the adult discipleship ministry at our church that my pastor husband and I lead will be be going through the Bible in a year in chronological order. We are using the reading plan at: www.bibleplan.org. The plan we are using is the Chronological, read in a year. This site has a number of useful features

  • They will send the daily reading to you via email.
  • You can then read it online.
  • Or you can click on the link to the Bible Gateway and listen to it.

Memory verse cards

In many ministries we’ve worked in we’ve used business-card size verse cards to help our people memorize verses. These are so easy to create with any desktop publishing software, such as MS Publisher and the pre-perforated business card stock you can get at office supply stores. Do these up for Sunday School classes, small groups, and for all of the various teaching ministries of your church. For special occasions, you can turn the verse card into a refrigerator magnet. We’ve frequently done that for key verses for ministries or as a holiday gift to ministry groups.

Web site support

For  the Bible reading plans, refer people to a place on your web site where you have additional background on the books of the Bible, the history of the books, profiles of the key characters, how that book of the Bible is part of the overall story of salvation. Add links to other Bible study sites and you have a great tool to encourage your people to get into the Bible more deeply. A good site to start with is www.blueletterbible.org.

Another great site that has both lots of help on Bible studies, yearly Bible reading plans and one of my favorites, the links to classic Bible commentaries is: http://www.ewordtoday.com/  Be sure to go to the bottom of the page because at the end of the page are links to some excellent sites--be sure you go to: http://www.ewordtoday.com/comments/

A key to successful outreach and growth in the Christian faith is not for church leaders to do it all, but for them to equip their people to do the work of the ministry. Technology is a great tool that gives us new ways to equip the saints to do work of eternal value.