Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission.

Encouragement for Church Communicators

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Be encouraged and run your race well! The goal is worth it!

Some days it seems that discouragement is easy and being tired is our default position, but if you are like me and know you have "miles to go before we sleep" as all church communicators do, I wanted to share with you a kind of stream of consciousness of some quotes I read this week that encouraged and energized me.

It started with David Guzik, in his commentary on 2 Peter (I was reading it while preparing to teach a Bible Study) who quoted F.B. Meyer. Meyers was a contemporary and friend of D. L. Moody, a Baptist pastor and evangelist. Read these quotes and then I'll comment on their application for church communicators:

F.B. Meyer said, "There are two ways of entering a port. A ship may come in, waterlogged and crazy, just keep afloat by continual working at the pumps; or it may enter with every sail set, her pennon floating at the mast-head. The latter is what the apostle desires for himself and those who addresses. He desired that an entrance abundant should be ministered unto them. . . . . the idea of an "abundant entrance" was really a choral entrance. The idea was of a Roman conqueror coming into his city, welcomed by singers and musicians who would join him in a glorious, happy procession into the city.

.....

"Will your entrance into heaven be like that? Will you enter it, save so as by fire, or to receive a reward? Will you come unrecognized and unknown, or be welcomed by scores and hundreds to whom you have been the means of blessing, and who will wait you?" (Meyer)

All of you who are working so hard in church communications—what a wonderful welcome you can look forward to!

Eternities are changed by the work you do each week. People come to church who are lonely and afraid; they find Jesus, forgiveness and salvation; they are encouraged to struggle one more day with pain or depression, family challenges and financial trials.

YOUR words, your communications change lives now and forever.

And when you feel you aren't equal to the task, another encouraging quote from F.B. Meyers:

“Ah, afflicted one, your disabilities were meant to unite with God's enablings, your weakness to mate His power. God's grace is at hand -sufficent— and at its best when human weakness is most profound. Appropriate it and learn that those who wait on God are stronger in their weakness than the sons of men in their stoutest health and vigor.”
― F.B. Meyer

One more thing

Many of us have been at this a long time haven't we? When that is the case it is easy to think that we owe ourselves the opportunity to slow down, to not force ourselves to learn one more social media program or make one more change to appeal to whatever audience needs whatever they need.

Truth be told, some days we just want to go to sleep.

On a day like that I was listening to a radio report about Jane Goodall, primatologist and anthropologist whose work with great apes made her well-known.

The interviewer said to her, "You are 84 years old now, isn't it time for you to slow down?"

Jane answered her, "Yes, I'm 84. Slow down? NO! It's time for me to run faster!"

I needed that.

And then I was reminded of two more things

Paul's challenge to us:

1 Cor 9: 24 Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. 25 Everyone who competes in the games goes into strict training. They do it to get a crown that will not last, but we do it to get a crown that will last forever.26 Therefore I do not run like someone running aimlessly; I do not fight like a boxer beating the air. 27 No, I strike a blow to my body and make it my slave so that after I have preached to others, I myself will not be disqualified for the prize.

Put that with Neil Young's lyrics and. . . . .

Long may you run!

 

 

How to train churchcom ministry volunteers

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church communication volunteers
Recruiting volunteers is just the first step in assembling a team to help with the church communication ministry and here you'll learn what else is important.

Few church offices have enough time or people to get done all the communications they know they need to do to adequately inform and instruct their congregation and to get them involved in ministry activities that will help them grow to Christian maturity. Rather than complain or cut back on communications, one solution is to train a team of volunteers to help. That suggestion can be terrifying, but in what follows I’ll share strategy and tools that make it possible. Not easy, but possible.

First divide your communication ministry into two levels

Before we discuss the specifics of training tools it’s important to divide your church communication ministry into two levels because one of the greatest concerns churches have is that volunteers won’t do an acceptable job or won’t meet the overall standards expected by the church.

This is a valid concern, but it can be solved by dividing your communication ministry into:

#1 The PR Level

#2 The Production Level

The PR Level is the top level that encompasses the communications that define the church: the website, the church bulletin, the overall newsletter. This level has the strictest guidelines in quality and because of that, the work done by church staff.

The Production Level varies in communications, but it has items such as postcards, flyers, misc. communications from individual ministries within the church. This level can vary in quality (be realistic, you don’t need the same care for the postcard reminding the men’s ministry of a workday as you do the Sunday morning bulletin. There are lots of communications that are important to get people involved in ministries, that remind, educate, and encourage, and these are ideal projects for volunteers.

Prepare Guidelines and Templates

Two more things need to be in place before you launch your training program. [Read more...]

National Day of Prayer flyers and bulletin inserts for all countries and for any year

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We should continuously pray for our leaders and nations and these flyers will give you a way to remind your congregation not only on the National Day of Prayer, but whenever you want.

The National Day of Prayer in the U.S. is the first Thursday in May of each year, but our prayers for our nations, wherever they are shouldn't be confined to one day. Keeping that in mind, I created a set of flyers or bulletin inserts you can make up for your congregations. Some are specific to America, but I made a couple for my many friends and Effective Church Communications Members in Canada and the majority can be used by anyone anywhere.

I also intentionally created these without any specific date so you can use them any year.

You can print them up as is and then on the back put whatever local or church gatherings you have to pray.

Below are images of the flyers and below the image is a link to the PDF file of the flyers.

CLICK the following link to download the PDF file of the flyers:  PDF Nat Day of Prayer flyer

 

Is your church marketing failing because of the lack discipleship in your church?

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Our personal discipleship and effective church outreach
Could our main challenge to effective church outreach be the person in the mirror?

The goal and North Star of Effective Church Communications is to "Fully fulfill the Great Commission" which means helping people to not only come to know Jesus as Savior but to grow to mature disciples. And though that is our goal, the following, incredibly challenging article, thoughtfully links the lack of success in our church communications to the lack of discipleship in our lives.

Following is a key quote from it and click the link below to read the entire article:

To put it simply, we don’t have a marketing problem, we have a sales force problem. Study after study reveals American Christians simply don’t believe in our product anymore. Can we turn it around? We believe we can, but not until we get serious about living the kind of life that astonishes the surrounding world. Remember in the gospels how people were “astonished” at the message of Jesus? But 2,000 years later, how many people are astonished at our message or our lives today?

 

8 Ways for Christians to Regain Credibility

How invisible church jargon can sabotage your website

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Dangers of Church Jargon
We might think we are communicating clearly on our church website, but are we?

Jargon, those insider terms that are only meaningful to members of an "in" group, in this case, those of us in the church can be deadly in terms of our success in communicating with the world outside the church. It's easy forget what a powerful tool the web is for reaching our world, or that many people who visit your church for the first time do so because of your website. With the importance of the website in outreach, even in how we use jargon and fine-tuning it out can make an importance difference.

With that in mind, I just finished a brief overview of websites and following are a few notes on some instances of jargon that stood out to me. We know church jargon can be deadly in the other communications we create in the church, but somehow I think it's easy to miss jargon on the website because the medium itself is newer. Though the websites I looked at all had overall great images and content, the desire to be brief in the number of primary menu items used on the home page, made the jargon in them glaring to me. But if this is the first place a visitor looks and if the primary menu items contain one or more examples of church jargon, this may confuse or stop a visitor.

What's tricky here is that it’s almost impossible to catch this yourself on this because those of us who work in the church are so immersed in church jargon we aren’t even aware of it when we use it or we may not realize that people outside the church may not use that word in the same way. Here a few examples (far from exhaustive) of terms or the locations we put them in that we might want to reconsider: [Read more...]