Effective Church Communications

Why it isn’t enough to be a community-friendly, free event-providing church

4 July, 2018 By Yvon Prehn Leave a Comment

Intentionally connect with summer guests — Having great food isn't enough, you need to intentionally connect with your summer guests.

With the best of intentions, churches plan community outreach events in the summer: free food and fun festivals of all kinds, free movies, and events that are tied to local summer traditions. Though they often get a large attendance and everyone has fun, we need to ask ourselves, how can they do more for the kingdom of God?

Being community friendly and providing free events isn't enough if we want to use them to grow our church and ultimately to help people come to know Jesus as Savior. Sometimes we need to remind ourselves why we do all the work we are doing. It's easy to fall into the habit of thinking that just doing good things will help people think kindly about our church and Jesus, but we live in a secularized world, where it takes much more than attending a free BBQ to change the eternal destiny of a soul.

To do that takes often sustained contact with your church and to move beyond a one-time interaction at a fun event, you have to be intentional in your interactions and follow-up with your guests. Here's how you can do that: [Read more...]

Chris Pratt, a Gospel presentation at MTV awards, and a challenge to us all

20 June, 2018 By Yvon Prehn Leave a Comment

Chris Pratt can preach! — We don't usually think of Chris Pratt as a preacher, but his MTV Awards speech has challenges for us all. Image by Gage Skidmore.

When the Bible tells us that when Jesus spoke, “people heard him gladly” and “the large crowd listened to him with delight,” various translations of Mark 12:37, I often wonder what that meant. This passage and others contrasts Jesus way of speaking with that of the religious leaders of the day.

Sadly, there are few Christian leaders or preachers today who people “listen to with delight.”

And then there is Chris Pratt. His job description as super star actor (Guardians of the Galaxy, Jurassic Park, Parks and Recreation) doesn't automatically include preacher to the people—but last night at the MTV Awards he was just that.

He framed his words as his 9 Rules for Living. I’ll share them below, but I highly recommend you listen to them online, not only for the words, but more importantly for the audience reaction.

Here is what he said:

"I'm going to cut to the chase and I am going to speak to you, the next generation," Pratt said. "I accept the responsibility as your elder. So, listen up."

"Breathe. If you don't, you will suffocate."
"You have a soul. Be careful with it."
"Don't be a turd. If you are strong, be a protector. If you are smart, be a humble influencer. Strength and intelligence can be weapons, so do not wield them against the weak. That makes you a bully. Be bigger than that."
"When giving a dog medicine, put the medicine in a little piece of hamburger and they won't even know they're eating medicine."
"It doesn't matter what it is. Earn it. A good deed. Reach out to someone in pain. Be of service. It feels good and it's good for your soul."
"God is real. God loves you, God wants the best for you. Believe that, I do."
"If you have to poop at a party….(sorry I’m leaving this one off—it’s online, but this is my “G” rated blog).
"Learn to pray. It's easy, and it is so good for your soul."
"Nobody is perfect. People will tell you that you are perfect just the way that you are, you are not! You are imperfect. You always will be, but there is a powerful force that designed you that way, and if you are willing to accept that, you will have grace. And grace is a gift. Like the freedom that we enjoy in this country, that grace was paid for with somebody else's blood. Do not forget that. Don't take that for granted."

Again, listen to his speech, not only for his words, but for the audience reaction. They are clapping and cheering through it. Obviously they heard him with delight. It’s worth analyzing why. The truth statements (rules 2,5, 6 and 9 especially) are incredible distillations of biblical reality put into contemporary language—we are not perfect and we need grace, grace purchased with somebody else’s blood. When was the last time you heard a congregation clap at the mention of grace?

He does a masterful mix of humor and truth—very hard for most of us to manage, so I don’t recommend trying, but you can take his words and use them as discussion starters, especially with the younger people in your life: What did they think of it? What is grace? Why is it important to know you aren’t perfect?

#9 is an extraordinary contemporary translation of “for all have sinned” “by grace you are saved.” Discuss his challenge that we not take that for granted.

And for you and your church, can you lighten up a little bit while still being true to who you are and the respect due the gospel? How can we translate Biblical terms into the language of today so people will hear eternal truth? How can we bring joy back into sharing our faith?

I don’t know the answer to these questions, but they are challenges worth discussing. And while doing that pray for the many who heard Chris Pratt’s message that they hunger to find out more about the God who loves them and paid for them with Jesus’s blood.

Pray you will learn to share the words of eternal life in way your audience will hear you gladly.

Marketing is not inherently evil–and why content makes all the difference

19 June, 2018 By Yvon Prehn Leave a Comment

You don't have to do crazy things to involve people in ministry and church activities.

Marketing is not inherently evil any more than talking is inherently evil. The content makes all the difference.

We can talk in a way that exaggerates, misleads, and is obnoxious or we can talk in a way that is gentle, kind, and informative.

This morning I received two emails that illustrated this difference and I want to share them here and then comment on their implications from them ministry marketing in our churches.

Editorial clarification: I published this initially a couple of years ago and just found it again and thought it might be useful as so much marketing on the web continues to be of the overly pushy, loud, in-your-face type. This isn't necessary and we shouldn't copy it. I don't know if the obnoxious site still exists, but Lightstock still does wonderful work, check them out.

Here is a short video of both video links and after the video, my commentary on them. Please remember Effective Church Communications does not take advertising or take part in affiliate programs. If I like or dislike something it is my opinion related to ministry usefulness, not to any monetary agenda. Check out the video below and then read the commentary:

A tacky and obnoxious marketing example

The link below is an example of the now overly popular squeeze or landing page. If you are not familiar with these communication tools, here is a good definition:

Landing page is pretty much synonymous with sales letter. It's a hard sell page that pitches a product with several calls to action.

from: http://www.sitepoint.com/forums/showthread.phpf?857520-Squeeze-page-vs-landing-page

The link here is attempting to sell some software that will automatically link content on your websites to various social media sites. There are many problems with this approach including that though automatic linking to social sites can be useful. I use a tool that links the headlines of the articles on this website I write to my Twitter account (http://www.twitter.com/yvonprehn) but that tool is free and bundled in WordPress, the system I use to build my website. Given the skimming nature of Twitter (and I don't check it often and seldom interact through it), I feel like this is an honest representation of the level of involvement I want with it and feel is useful for the ministry at present.

In addition, the basic premise of the pitch for this product is faulty—automatic links, if solely used, come across as phony, automatic links and they often don't make sense.

People aren't stupid and Google isn't stupid. Automatic spamming of anything no matter how efficient, isn't a useful communication tool.

A tasteful and helpful advertisement

This example is from http://www.lightstock.com. I don't have the link to the specific ad because that came to me via email (that's why I did the video above) but here is what I like about this advertisement:

No hype, it simply presents what the company has to offer
It is beautiful and restful to look at
It makes the product offerings clear and links to the products if you want more
It both has material that is free and material for sale
It respects the viewer—if their product is something the viewer wants, he or she will click-through and buy. If not, they have given the viewer a few minutes of visual inspiration.

If you didn't look at the video, please do visit their site http://www.lightstock.com and take advantage of their free weekly images and video clips.

Ministry communication implications

When you want people to attend an event at your church or take part in any ministry opportunity, don’t feel like you have to pressure them or hard sell them.

Be clear, be concise, be kind, be complete in your message. Do the best you can to tell about the ministry truly and from a Biblical perspective. Having done that, get your message out in as many channels as you can, as many times as you can and trust the Lord to speak to the people He wants to draw to your church.

Canada Day bulletin insert on GRACE for the nation and one for the U. S.

17 June, 2018 By Yvon Prehn Leave a Comment

Georgia Bamber, an ECC Member, sent me a GREAT example of modification of the bulletin insert and prayer for the 4th of July that used the acronym GRACE as a prayer for America. She took the same idea and applied it to Canada Day!

She was then kind enough to send me a PDF of her creation which I've attached as a PDF and which you can download by clicking on the image at the beginning of the article.

4th of July Bulletin Insert — Georgia took this publication and modified it to apply for Canada Day.

You have both my permission and my encouragement to do the same for your country. Make it your own—modify the text and the headers to apply to where you live.Use this to remind your people who God wants all nations to experience His grace and to remind your people to pray for it.

Here are the words on the flyer that you can use as a prayer guide, bulletin insert, or an encouragement to pray for your nation either at your national celebration like Canada Day or the 4th of July or anytime your people need a reminder of the need for God's grace in the affairs of our world. If you do one for another country, please send me a copy and I'll pass it on! Send to: yvon@effectivechurchcom.com.

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