Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission.

Foundational lessons to grow your church in numbers and your people in spiritual maturity

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The following lessons can radically change how your church communicates and the results of it. These also form the foundation for much of the teaching from Effective Church Communications which is based on the goal of helping your church create communications that will fully fulfill the Great Commission.

The videos are on the Effective Church Communications YouTube channel and I'll be posting more videos regularly.

Please subscribe and share the resource with other church communicators; they won't get training like this anywhere else.

The Five Steps of Effective Church Communications and Marketing, a strategic and sequential plan

The 5 Steps of Effective Church Communications and Marketing

This is a strategic and sequential plan that will take people from outside the church and grow them into mature disciples.

Most churches work hard on communications, but they are often done without direction towards the overall goals of the church. This training will change that and give you a vision and North Star for your communications to all work towards fully fulfilling the Great Commission.

Successful Seasonal Strategies

Churches put on great seasonal events and often get a great turnout.

However, though they expect people will come to the church the following Sunday, that often doesn't happen.

This will teach you how to change that and grow your church in numbers and at the same time grow your people in spiritual maturity.

How the 5 Steps and Successful Seasonal Strategies Work TogetherHow the 5 Steps and Successful Seasonal Strategies work together

Both of the strategies, the 5 Steps and Successful Seasonal Strategies work on their own and they work together even better—this lesson will show you how.

You don't have to be familiar with the two other lessons to benefit from this one, in fact, this can be a good overview and then you can watch the other two later.

The books mentioned in the lessons and more are at:

https://www.payhip.com/ECCLibrary

An assortment of Lenten Resources including an eBook for Lenten Devotions and two Lenten flyers to share

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Perhaps it is part of getting older, perhaps it is part of traveling for a longer time with the Lord, but my view of Lent has shifted from in the past where I either 1) totally ignored it, or 2) resented having to observe it, or 3) gritted my teeth at whatever I was giving up and couldn't wait until it was over.

That has changed. I now see life as a kind of retreat, a time to slow down, to take time to focus on changes I want to make in my life so that I can better serve the Lord. I look forward to how He is going to work in my life and somehow Lent seems to give me an extra strengthening to do spiritual work.

Some of this shift has taken place as I worked on the Lenten Devotional Journal I'm sharing with you. I started work on it a year ago and as I've gone over various parts of it, many of the quotes in it from Christian saints in the past have challenged me deeply. I need all the help I can get to grow in godliness and to become more like my Lord. I'll be going through the booklet as a reader this Lent and I hope you'll join me.

Lenten Devotional Journal Cover Lenten Devotional Journal

I encourage you to use it in your personal devotions and you have my permission to make as many copies of it as you want for your church. Or you can post it on your website or link to it via social media for people in your congregation to download. Click on the image of the cover here to download it.

I am terribly sorry I didn't get it to you sooner. Health and work issues have been a challenge.

Lenten flyers to give out at any time during Lent

I took two of the devotions in the booklet, modified them slightly, and make them into the single flyer below that I'm going to put with my devotional booklet to remind me of behavioral changes I need to make. Click on the single flyer to download a copy of it and again, for this and the other flyers, you have permission to make as many copies as you want to share. You can see a larger version of the flyers by clicking on them. They have white backgrounds and when you click on them, you'll be able to read them more clearly. 
Fasting to Feasting

 

 

 

Three versions of alternate ways to observe denying yourself at Lent

This flyer reminds us that there are many ways we can say "no" to ourselves and "yes" to God. To download a ZIP file of the flyers, CLICK HERE: Self Denial Options For Lent

To download a ZIP file of the flyers, CLICK HERE: Self Denial Options For Lent

 

What if your church did NO advertising for Easter? Or other seasonal outreach times? Try this Biblical alternative!

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Equip your people --free Easter invitations
You may not want to be this obvious, but when your people believe this and want to tell their friends, it's the most effective form of church outreach you can do.

Ed. note: This is a repeat of what I did last year, but it is incredibly important--because YOUR people are always the most important outreach tool you have. Though you can use every available tool you have and can afford to reach out to people, you don't need to do anything more than encourage and inspire YOUR congregation. 

The Podcast:

What if your church did NO advertising for Easter? No sending out of postcards purchased from some national company that end up looking like the several other churches produce.

Hi I'm Yvon Prehn and welcome to the Effective Church Communications Podcast!

Today we'll talk about alternatives that you can do in-house--by your people that can accomplish much more.

As I mentioned in the intro—Far too often,  when a church is planning a major holiday outreach, a catalog of professionally produced postcards are selected, purchased and mailed out by the church. This can cost a lot of money, but sometimes a smaller church desperately wants to try something that might result in growth, so they spend money, that perhaps could have been used for other things and try it.  Statistically, as the companies will tell you a certain number ought to respond and though we rejoice if even one new person comes and ultimately comes to know Jesus as Savior because of that process, let me suggest another strategy that is more biblical, more successful, and that will probably save your church some money also.

A new strategy—Involve the whole church in seasonal communication

Everyone in the church needs to be involved for holiday and special events to be successful. Everyone needs to be part of and feel responsible for the outreach and growth of your church. When Jesus said:

“All authority in heaven and on earth has been given to me. Therefore, go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” (Matt. 28:18-20)

"But you will receive power when the Holy Spirit comes on you, and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” (Acts 1:8)

He did not qualify these commands by saying:

"The command to be my witness and to reach your world is only for pastors and for the communication director of the church.”

No—outreach, witnessing, sharing your faith is every believer's task and seasonal celebrations and special events are a great way to be obedient to Jesus' command to be his witness and reach our world. The tools of technology available to us in ministry today make it possible for everyone in the church to have a significant part in the outreach of the entire church. [Read more...]

PODCAST: Make it OK for visitors to reject Jesus at Easter

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If you have done a good job at outreach and you have lots of unchurched visitors on Easter, make it easy for them to connect and continue to answer questions.

What are your expectations for Easter at your church? Especially for those that are visiting for the first time and who may be totally unfamiliar with the Christian faith?

In answer to that question, I'd like to propose that you Make it OK for visitors to reject Jesus at your Easter Service and in our podcast today I'll tell you why.

Before you consign this podcast and the blog that goes with it to me being a total heretic who thinks  "everybody gets saved in the end, no matter who or what they believe in" —be assured nothing could be further from my intention. I take very seriously the truth that if people do not have a saving relationship with Jesus Christ (and only Jesus Christ, no other savior) they will spend eternity in endless suffering separated from God. That's why I want to share 5 reasons why you need to make it OK for visitors to reject Jesus at Easter.

Be assured, we won't stop at their rejection, but I'll give you suggestions on how to move that rejection into exploration and ultimately acceptance. While you are planning ways to invite people and your PR for Easter, keep these ideas in mind and realize that Easter is just the start of a relationship with unchurched people.

As you begin, you probably need to lower your expectations on getting a significant spiritual response from guests at Easter. Yes, you plan and work to perhaps get a great response in numbers, but in our post-Christian world today, it takes time to make a spiritual impact.

Don't be surprised, shocked, or upset if visitors don't immediately respond to the gospel message you present at Easter and remind yourself and your congregation that this is a natural rejection to any new and challenging thought. Following are some observations and suggestions that will help you respond positively that will ultimately help people accept Jesus as Savior. [Read more...]

The different preaching styles of Peter and Paul and why it matters for Easter follow-up

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CLICK on the image to download the FREE ZIP file that give you a PDF and an editable MS Publisher file of this handout to help people explore the Christian faith after Easter.

UPDATE NOTE: This was written in the days of church services where everyone met together and this was designed to be printed as a bulletin insert or handout. However, with the challenges of Covid19 many Easter services are done in a variety of ways, you can use this same free Template to create a postcard to send to people or as an email or social media piece to send out to people who attended your virtual service. Our service format may vary but the questions of people who aren't familiar with the good news of Jesus hasn't. Here is a way to reach out to them.

When people come to your church at Easter for some of them it may be the first time they hear that Jesus died on the cross so they could be forgiven of their sins and be at peace with God. This is not an easy message to understand if you have not grown up in the church. That's why using these bulletin inserts (now postcards or social media) that encourage them to continue an exploration of the Christian faith is so important.

The Apostle Paul preached to an audience with much in common with many of the people who will come to your church this Easter. They were part of a world that held many religious beliefs; they may have even heard of Jesus. But again and again you find the same pattern in the book of Acts—Paul would preach a sermon, but then he followed it with extensive discussions as Acts 18: 4 tells us: "every Sabbath he reasoned in the synagogue, trying to persuade Jews and Greeks." He didn't just preach and leave, he reasoned, he taught, he got into arguments and debates. [Read more...]