Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission.

PODCAST: Mother’s Day–Make the Most of the Untapped Potential for Evangelism and Outreach

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Mothers Day Outreach opportunitiesWhen we think about Mother's Day we think about doing special things for the moms in our churches and that's wonderful, but we can do something for them that makes flowers and chocolate pale in comparison.

We can help their kids and spouses who may not know Jesus have an opportunity to hear about him and connect with the church to find out more. But to do that, we need to realize that Mother's Day has the big attendance it does (just behind Easter and Christmas) not because of all the moms who are there because they are there every week or because random moms show up for the goodies. The visitors on this day are unchurched children and spouses who show up to make mom happy and we need to tailor the message and what happens that morning with them in mind.

This PODCAST talks about how to do that and the FREE TEMPLATES at the following link will give you the tools you need: https://www.effectivechurchcom.com/templates/mothers-day-templates/

You can listen to the PODCAST below and you can sign up for it on iTunes or many other podcast sources.

Don’t forget the people left behind in the rush to make all things digital

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Yvon's note: I admit, I was a bit cranky when I wrote this. Well, not so much cranky as sad, but I know I can come across cranky at times when I want to cry but end up yelling (ask my husband). I wanted to acknowledge that and ask for your forgiveness if the following comes across too harshly. I seem to be over-reacting a lot these days or maybe it’s an appropriate reaction to the over-the-top stresses of these days. I’m not sure, but I trust the following gives us thoughtful pause as we work to adapt to changing challenges while serving “the least of these.”

It’s been a wild ride in church communications and it isn’t going to smooth out any time soon as we try to figure out what to keep, what to modify, what new things to try, and what old ways of doing things we can toss out. Much well-deserved emphasis and discussion have been on new ways to conduct worship online and that will continue as churches work to figure out how to juggle the challenges of meeting physically together (while properly social distancing apart) and continuing an online ministry for those who cannot meet together.

While these discussions are going on, I’d like some recent thoughts.

Imagine you are older; imagine your health is compromised in some way and staying home is a necessity. Most likely this has been an extremely fearful time.

If you weren’t entirely comfortable with technology, it might have been a challenge to figure out how to participate in an online Bible study or watch a Sunday service.

Imagine that despite your fears, you are just now starting to feel comfortable taking communion with crackers and juice at home and singing along with the worship team on the computer. But on Sunday you are told this will stop. Well, maybe not stop entirely, the church will try to “stream” the service as they meet back in the building, but they are letting people know ahead of time this might not be the same and they made stop doing the online service. [Read more...]

We are at the half-way point with Lent and here are 40 challenging images for you to use however you want

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Lenten Set of images from Effective Church Communications
This is the first of 40 images for you to download and use during Lent or anytime to help people grow in their walk with Jesus.

Lent isn't just for Lent. What I mean by that is Lent is a specific time when we can focus on denying ourselves so we can live more fully for God.

It is about so much more than giving up chocolate or social media or whatever other external thing we choose during this time. At its best, Lent is a time for quiet self-evaluation so we can grow more deeply to become who God wants us to be.

In that self-evaluation, it's time to add virtues, practices to our lives that will help us become more like Jesus.

What I have for you to inspire you during Lent

To guide you through Lent, I created a set of 40 inspirational images and I then wrote a brief challenge or thought-provoking idea to go with them.

I put the challenges into a free downloadable journal for you, plus they are on daily Instagrams, and in my favorite form, on a daily short YouTube video (less than a minute), where I read them to you along with a challenge and prayer. Please check that out--CLICK HERE to go to the channel. [Read more...]

Social media images for Easter with challenging messages

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Easter message--and free Instagram images
Though a little more wordy than some Instagram images, this challenges people to think about why Jesus is the reason for the Easter season.

Because so many people think that Easter is only about bunnies and brunch we need to share with our invitations and in all our communications about Easter that it is about so much more!

This is a continuation of the topic discussed in Why just "Come to Easter at Our Church" isn't enough--FREE invitations with short, but powerful messages

Because so many people think that Easter is only about bunnies and brunch we need to share with our invitations and in all our communications about Easter that it is about so much more!

These social media images (the zip file has images sized for Instagram) will help you do that. They are free for you to download, share, and use in any way you'd like. The ZIP file is below the images. Click on the first image and they will enlarge for you to read the text more clearly. You can read them fine on your phone.

CLICK HERE to download the ZIP FILE with the images: Easter Social Media Images

Why just “Come to Easter at Our Church” isn’t enough–FREE invitations with short, but powerful messages

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The images in this collection are the least important part of them. Much more important is the message that reminds people why Jesus is the reason for the Easter Season.

I'm part of several church communication discussion groups and recently people have been sharing their outreach ideas for Easter. They all look great, but I am concerned that many of them simply say something like "Easter at whatever the church is." Now there is nothing wrong with that if you go to the church and want your people to know what time your services are being held. But there is a challenge with an invitation like that if you want to use Easter as a time to reach out to your community.

Not everyone knows that Easter has anything to do with anything spiritual

We often talk about how we need to remind people that "Jesus is the reason for the season" at Christmas, but no matter how secular the Christmas celebration, most people still know it had something to do with the birth of Jesus even if they don't think of it as particularly meaningful.

It's not like that for Easter. Biola University quoted a Barna study that shared statistics similar to many other studies:

About two-thirds (67 percent) of Americans surveyed related the holiday as something religious or spiritual. But just two percent said they thought it was about the birth of Christ and another two percent said it was about the rebirth of Jesus. Only 1 percent related it to the second coming of Jesus, while 3 percent just thought it was a celebration of spring or a pagan holiday.

Looking at the non-religious segment, 13 percent of Americans said they were not sure how to describe Easter. Many of their recurring answers were spring break, rebirth, hiding eggs, candy, children and bunnies.

http://chimes.biola.edu/story/2010/mar/23/easter-barna/

Don't do a bait and switch at Easter

If, as the above statistics show (and they are a few years old and I imagine the situation has gotten even worse) few people outside your church have a true idea of what Easter is about, if you send out something that only says something like "Come to Easter Celebrations at our Church" your audience will be thinking chocolate and brunch—not a challenging message and celebration of the resurrection of Jesus from the grave.

To not only give people an idea of what Easter is all about, but to get them thinking, asking questions about life and death and faith, I created some Easter invitations with thought-provoking messages.

There are many ways to use the invitations:

  • You can print them up as postcards as is or you can use any image you want with whatever message you want. An idea for how to get postcards out to your community without the church paying for postage is below the set of images.
  • You can use a related image and swap it out on the postcard layout.
  • If you have your own branded Easter theme, fell free to use the message part with any image you have.
  • I also have a separate file of just the text. You can use the text message in a newsletter, social media, or any way you would like to get the message out there.

Below the set of images is a ZIP file that has all the invitations in PDF ready-to print format and editable MS Publisher files. PLEASE CLICK on the first image below and it will enlarge to show you the text that goes with the images.

To download the ZIP file of the invitations, CLICK the following link: Easter INVITATIONS 2017

For a FREE file of the text alone that goes with the cards, CLICK HERE.

How to get out Postcards cost-effectively and in a way that will help your congregation grow in their faith

You can print these invitations at your church and then on Sunday put 5 invitations in everyone's bulletin. During the service the pastor can stand and say,

"As you can see you all have 5 Easter invitations in your bulletin. I know you've prayed for friends to invite to our Easter services and here is a tangible way to do it.

You can either mail the invitation or hand-deliver it to your friends. After that continue to pray and follow-up.

Offer to drive your friends to church on Easter and invite them to brunch afterwards to see if they have questions. You can invite them back next week and encourage them to become involved in the church on a continuing basis.

We all know we should be sharing our faith in Jesus and this is an easy and enjoyable way to do it!"

To start the motivation process to get your congregation excited about inviting friends, go to this article: Why it matters if you invite your friends to Easter services

Easter is the most important holiday of the Christian year—let's to all we can to fully involve our congregations and reach out to our community at this time.