Design, what it really means for effective communication creation

Design is probably one of the most misunderstood terms in communication work.

Design is not fancy graphics or multi-media fluff you add on to your message. It is the plan that organizes how you will visually represent your message.

Good design is the messenger, not the message itself and it should never shout more loudly than the message. If someone complements your images or the motion on the opening page of your website or any other design decoration, it is NOT a complement. The best design is invisible, allowing your message to be clearly comprehended and acted upon.

This PDF will help you understand this reality and give you some ideas for design sources and inspiration.

For a copy of the PDF, click here on on the image.

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.