Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission.

Strategy, the essential, but often missing foundation for effective church communications

Strategy is how you get to where you want to go; it’s how you achieve your objective. It is the commanding general in your head that chooses and uses whatever resources necessary for victory.

Instead of a communication ministry that is driven by deadlines, trends, tech tools, and whatever the promise that THIS item or way to do things will get thousands pouring into your church, when you learn to think and implement strategically about your church communications you’ll accomplish far more of lasting value.

This is the approach we want to teach you in Effective Church Communications and the articles that follow will show you how to implement effective church communications strategy in a variety of communication situations.

 

 

Follow-up after a church holiday outreach event: speed dating or relationship building?

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Church visitors, speed dating or relationship building?
How do we treat our visitors? Like speed dating or do we work to build a relationship? This article will help you see the difference. Image from Flicker, Gangplank HQ

What kind of relationship do you have with someone, if you meet them, have a great time, and then walk away, never to call, talk, or see the person again? Not much of one is it?

In contrast, what about a relationship where two people meet briefly but then keep in touch through letters, emails, phone calls, and other get-togethers? What if they take time to interact and get to know each other? We’d label that a meaningful relationship.

If we want any kind of relationship, friendship, or romance to progress, we know we’ve got to expend some effort to grow the relationship.

As a church, we begin relationships with the people in our communities when we host outreach or holiday events. Sometimes they develop into a meaningful, long-term relationship with visitors, but in the majority of cases, they don't. Take time to consider some of the following thoughts and evaluate how your interactions with visitors.

Make your church outreach events more than Speed Dating

Unfortunately, instead of taking time to develop relationships with the guests who visit, many church outreach events are similar to the Speed Dating popular today. If you are unfamiliar with Speed Dating, this is where single people spend a few minutes with a potential romantic interest over coffee, dessert, or some shared activity (one recent speed dating event for farmers had folks weeding a field together) and then they move on to the next person, spend a few minutes with that person, and on to the next one.

Though lasting a bit longer, some churches offer a sort of speed dating experience to unchurched members of their communities. With fall events as an example, the church invites the community to a Community Thanksgiving Service and Christmas Caroling and Hot Chocolate. The visitors are hustled through the event and then leave, hopefully with a nice feeling about the church. The church staff breathes a big sigh of relief to have that activity over for the year. [Read more...]

Marketing is not inherently evil–and why content makes all the difference

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You don't have to do crazy things to involve people in ministry
You don't have to do crazy things to involve people in ministry and church activities.

Marketing is not inherently evil any more than talking is inherently evil. The content makes all the difference.

We can talk in a way that exaggerates, misleads, and is obnoxious or we can talk in a way that is gentle, kind, and informative.

This morning I received two emails that illustrated this difference and I want to share them here and then comment on their implications from them ministry marketing in our churches.

Editorial clarification: I published this initially a couple of years ago and just found it again and thought it might be useful as so much marketing on the web continues to be of the overly pushy, loud, in-your-face type. This isn't necessary and we shouldn't copy it. I don't know if the obnoxious site still exists, but Lightstock still does wonderful work, check them out.

Here is a short video of both video links and after the video, my commentary on them. Please remember Effective Church Communications does not take advertising or take part in affiliate programs. If I like or dislike something it is my opinion related to ministry usefulness, not to any monetary agenda. Check out the video below and then read the commentary:

 A tacky and obnoxious marketing example

The link below is an example of the now overly popular squeeze or landing page.  If you are not familiar with these communication tools, here is a good definition:

Landing page is pretty much synonymous with sales letter. It's a hard sell page that pitches a product with several calls to action.

from: http://www.sitepoint.com/forums/showthread.phpf?857520-Squeeze-page-vs-landing-page

The link here is attempting to sell some software that will automatically link content on your websites to various social media sites. There are many problems with this approach including that though automatic linking to social sites can be useful. I use a tool that links the headlines of the articles on this website I write to my Twitter account (http://www.twitter.com/yvonprehn) but that tool is free and bundled in WordPress, the system I use to build my website. Given the skimming nature of Twitter (and I don't check it often and seldom interact through it), I feel like this is an honest representation of the level of involvement I want with it and feel is useful for the ministry at present.

In addition, the basic premise of the pitch for this product is faulty—automatic links, if solely used, come across as phony, automatic links and they often don't make sense.

People aren't stupid and Google isn't stupid. Automatic spamming of anything no matter how efficient, isn't a useful communication tool.

A tasteful and helpful advertisement

This example is from http://www.lightstock.com. I don't have the link to the specific ad because that came to me via email (that's why I did the video above) but here is what I like about this advertisement:

  • No hype, it simply presents what the company has to offer
  • It is beautiful and restful to look at
  • It makes the product offerings clear and links to the products if you want more
  • It both has material that is free and material for sale
  • It respects the viewer—if their product is something the viewer wants, he or she will click-through and buy. If not, they have given the viewer a few minutes of visual inspiration.

If you didn't look at the video, please do visit their site http://www.lightstock.com and take advantage of their free weekly images and video clips.

Ministry communication implications

When you want people to attend an event at your church or take part in any ministry opportunity, don’t feel like you have to pressure them or hard sell them.

Be clear, be concise, be kind, be complete in your message. Do the best you can to tell about the ministry truly and from a Biblical perspective. Having done that, get your message out in as many channels as you can, as many times as you can and trust the Lord to speak to the people He wants to draw to your church.

 

 

 

How to train churchcom ministry volunteers

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church communication volunteers
Recruiting volunteers is just the first step in assembling a team to help with the church communication ministry and here you'll learn what else is important.

Few church offices have enough time or people to get done all the communications they know they need to do to adequately inform and instruct their congregation and to get them involved in ministry activities that will help them grow to Christian maturity. Rather than complain or cut back on communications, one solution is to train a team of volunteers to help. That suggestion can be terrifying, but in what follows I’ll share strategy and tools that make it possible. Not easy, but possible.

First divide your communication ministry into two levels

Before we discuss the specifics of training tools it’s important to divide your church communication ministry into two levels because one of the greatest concerns churches have is that volunteers won’t do an acceptable job or won’t meet the overall standards expected by the church.

This is a valid concern, but it can be solved by dividing your communication ministry into:

#1 The PR Level

#2 The Production Level

The PR Level is the top level that encompasses the communications that define the church: the website, the church bulletin, the overall newsletter. This level has the strictest guidelines in quality and because of that, the work done by church staff.

The Production Level varies in communications, but it has items such as postcards, flyers, misc. communications from individual ministries within the church. This level can vary in quality (be realistic, you don’t need the same care for the postcard reminding the men’s ministry of a workday as you do the Sunday morning bulletin. There are lots of communications that are important to get people involved in ministries, that remind, educate, and encourage, and these are ideal projects for volunteers.

Prepare Guidelines and Templates

Two more things need to be in place before you launch your training program. [Read more...]

Is your church marketing failing because of the lack discipleship in your church?

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Our personal discipleship and effective church outreach
Could our main challenge to effective church outreach be the person in the mirror?

The goal and North Star of Effective Church Communications is to "Fully fulfill the Great Commission" which means helping people to not only come to know Jesus as Savior but to grow to mature disciples. And though that is our goal, the following, incredibly challenging article, thoughtfully links the lack of success in our church communications to the lack of discipleship in our lives.

Following is a key quote from it and click the link below to read the entire article:

To put it simply, we don’t have a marketing problem, we have a sales force problem. Study after study reveals American Christians simply don’t believe in our product anymore. Can we turn it around? We believe we can, but not until we get serious about living the kind of life that astonishes the surrounding world. Remember in the gospels how people were “astonished” at the message of Jesus? But 2,000 years later, how many people are astonished at our message or our lives today?

 

8 Ways for Christians to Regain Credibility

It may not be your fault that nobody shows up for a ministry event that you advertised heavily

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Weight of communications responsibility
Sometimes church communicators feel like the entire weight of the success of a communication is on them, but often it involves reasons outside their control.

Sometimes church communication ministries don't realize the extraordinary responsibilities they have to communicate the message of salvation and the challenges of discipleship to their communities and congregations, but more often church communicators feel a tremendous weight of responsibility.

If an important event or training program doesn't get the response you anticipated, it is easy to blame yourself. You might feel your communications weren't catchy enough or your graphics not gripping or your text not as enticing as it should be.

Maybe those reasons had something to do with it, but probably not. Sometimes the reason people don't show up has little to do with what you communicated. Following are some true examples of times this happened, of course with some details changed so as not to embarrass any member of the Body of Christ.

Unknown scheduling conflict

You may find out the real reason no one comes to an event you advertised is the same as it was when one church launched a Sunday morning class for young parents. They wanted to target this group (what church doesn't), but on the day it launched 2 grandparents and no young parents came to the class. When a few informal calls were made to the target audience of young parents in the church and they were asked why they didn’t come to the class, the answer was that because the new class was at the time of the main service and the children didn’t leave for the children’s program until after the children’s sermon, which was 10-15 minutes into the time the class started. The parents weren’t going to leave their kids in the service alone to go to the class—no matter how well it was advertised and promoted. [Read more...]