When a church holds a seasonal or special event, initially we want to get lots of people to attend. But for a church that isn’t enough because we must always keep in mind that we are not just there to celebrate the various holidays, but to reach out to the community with the goals of helping unchurched people make a connection with the church, begin to come on a regular basis, come to know Jesus as Savior, and grow to Christian maturity.

We don't want to be satisfied with merely creating a great invitation and even with a great turn out at the event because as anyone who is involved in special events knows, attendance on the following Sundays, even if the seasonal celebration itself has a huge attendance, is almost always less than hoped for.

The problem is never because of the event itself—churches have figured out how to put on great events. Solving this problem is more complex than many churches realize but before we talk about solutions. . . .

First, a story that illustrates the importance of more than an invitation to events

This is a true story. Though the specific event discussed is Easter, the lessons learned from it apply to Fall, Christmas, and every other outreach event in the church. Here is what happened: [Read more...]